When you choose local SEO, you only have competitors running businesses in the same locality or area as yours. So it offers a distinctive way to target the local audience bypassing the giants at the national level. However, you need to do it right to take maximum benefit from it. If you are struggling with your local SEO, you better take the help of experienced SEO services in Dubai. Meanwhile, read these amazing tips to improve your ranking and generate more organic traffic:
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Make your Account on Google My Business
Your account on Google My Business is the first step while developing a local SEO strategy. It is one of the most important online business directories. Create your account and include all relevant business information, including contact details, working hours, website link, etc. The companies suggested in the search results page sidebar are those listed in the Google My Business directory. You can also get local SEO services in Dubai from professionals. Another popular online directory is Yelp. So you can use them to make your business visible in local searches.
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Encourage customers to leave reviews
If your business is steadily getting positive reviews online, it helps to boost your local SEO because reviews are an important element of SEO. Now that you have set up your business account, you can encourage your customers to leave reviews on your Google My Business account. You can send them emails or messages requesting them to leave feedback on your profile.
Research and find local keywords
You need keywords for local SEO, which can be a healthy combination of long-tail and broad search terms. First, brainstorm about what local users will be searching online to find the products or services you offer. Also, do competitors research to help you identify the local keywords they use in their local SEO strategy. You can consider taking the help of professional SEO services in Dubai to get a more detailed analysis and identify the precise local keywords in your niche.
Make your website mobile-friendly
It’s not a surprise that more than 80% of local searches are done using mobile devices nowadays. Therefore, the mobile-friendliness of your website is a critical factor in local SEO. If your website is unresponsive or loads too slowly on mobile devices, you are highly likely to miss a large chunk of your target local audience. So get professional SEO services in Dubai to make your website mobile-friendly in the first place.
Optimize your On-page Seo
Although some of the strategies of local on-page optimization are similar to general website SEO, there are some differences. In addition to mobile-friendliness, you need to optimize your website to climb the ladder of SERPs ranking. You need to include the company citation, customer testimonials, interactive Google Maps, and a few other elements on your website. Or you can consider creating a completely separate landing page for local searches with the help of experts.
Create content for a local audience
When you have a list of local keywords, you need a place to integrate them, and you can do this by creating local content. You can utilize your website’s blog for this purpose. This can do wonders to improve your SERP ranking while increasing organic traffic to your website.
Get Seo local backlinks
High-quality backlinks that signal your website are one of the most significant SEO ranking factors of all time. The more links that direct to your website, the more will be its credibility. It’s also a highly effective way to improve your website’s ranking and authority. But getting quality links is not easy. You can connect with the SEO services in Dubai who help you with this or contact authority news sites, blogs, and reviewers in your area to list your website link in their content.
Leverage social media
Social media has become the most powerful medium to connect with people locally. Small to medium-sized local businesses leverage their social media presence to build strong relationships with their target audience and convert them into loyal customers. It’s also a critical component of your local SEO strategy. So start creating engaging social media posts, drive social shares, start conversations and land the coveted position in local SERPs rankings.
Summing up, using the power of local SEO, even small businesses can make it to the top of SERP rankings. By creating a smart local SEO strategy with the help of SEO services in Dubai, you can enjoy improved organic traffic, quality leads, enhanced conversions, and sales.